Using Sustainable Data Management to Drive Competitive Advantage | NetApp & Porsche Motorsport

EbookBrand Messaging
Written By Erica Hayton

About the project:

As a proud partner of Porsche Motorsport, NetApp wanted to showcase how its data management solutions help the TAG Heuer Porsche Formula E Team compete on the track while still meeting strict energy efficiency regulations.

My role:

I worked as copy and brand messaging lead to bring this story to life. With support from an external agency, I helped ensure the ebook copy aligned with brand voice guidelines and that all product-related messaging was accurate and thoroughly explained.

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My approach:

Project outcomes:

Erica Hayton
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