Copywriter. Brand Storyteller. Product-led Content Marketer.
about me:I’m Erica — a Philadelphia-based copy and content writer for B2B tech companies.
My current and past clients include NetApp, Cognizant, RingCentral, Dock, and more.
Every product, customer, and brand has a story. I make sure it’s well told.
Disruption. Innovation. Revolution. Yawn. Tech copy has made novelty sound downright boring. Our favorite buzzwords have lost all meaning, yet brands still default to copy-and-paste messaging that sounds just like everyone else. When everyone is a “game changer,” how do you actually change the game?
By telling real, authentic stories — and telling them well. I help tech companies create purposeful content that highlights their unique value without compromising quality or creativity.
Copy & Campaigns
I work alongside creative teams to bring my copy and campaign concepts to some of the world’s busiest locations.
OOH & Digital Ads
Social Media Graphics
Campaign ideation & development
My work:Content & Production
I create long- and short-form content that highlights brands’ unique ideas, people, products, and partnerships.
Thought leadership
Video scriptwriting & storyline production
Product comparison guides
Web & landing pages
Use cases, ebooks, & customer stories
Brand Messaging
I develop, maintain, and manage brand messaging, tone, and voice to ensure consistency and accuracy across projects and channels.
Brand voice development
Messaging guidelines
Editing & ownership
My approach:Creating meaningful tech content starts with knowing what you’re talking about.
Stop dumbing down tech content.
Disjointed content often falls squarely on the shoulders of your writer. While creative-first minds might come up with a snappy pun or flashy tagline, wit without meaning isn’t enough to make an impact in the competitive world of B2B tech. When your writer doesn’t understand your product, neither will your reader.
I have nearly a decade of experience working directly with tech leaders, engineers, and developers to create content that is informative, accurate, and entertaining. I pick up new concepts quickly and excel at making complex ideas easily digestible.