FlexPod: Inside the Partnership that Powers Cisco Live | NetApp & Cisco
About the project:
NetApp wanted to create a video highlighting FlexPod, the converged infrastructure solution born from its long-term partnership with Cisco.
The video needed to showcase the NetApp/Cisco partnership while explaining why FlexPod’s unique capabilities were critical to running Cisco Live, Cisco’s largest in-person and digital event.
My role:
I was storytelling lead and content producer. It was my responsibility to develop the video concept, interview speakers, and ensure the story came through in post-production.
My approach:
FlexPod isn’t a flashy product. If you don’t notice it, that means it’s working. We needed a way to showcase its quiet power while being interesting, relatable, and informative.
While we were ultimately creating a product video, I wanted it to be a story about connection; about how the NetApp/Cisco partnership enabled all the event’s connections, whether device-to-device or human-to-human.
I worked with product, content, and video teams to focus the narrative, identify key anecdotes and talking points, and capture real-world footage to help bring the story to life.
Project outcomes:
The final product was shared across social media and currently lives on NetApp’s FlexPod product page. It was praised by FlexPod team leaders, with one exec even saying it was an all time favorite.