Wish you had a crystal ball to see the future?
While horoscopes, palm readers and psychics can all promise to tell you what your fate holds, sometimes a little strategic thinking is all you need.
When it comes to predicting the future of your website, you don’t need tarot cards to see where you’re headed.
All you need is a backlink checking tool.
No matter the industry you serve or how long you’ve been in the recruiting world, the basics never really change.
You’ll always want to connect with the best talent available.
You’ll always want to make sure your candidates feel unique and important.
You’ll always need to remain competitive to make your team more intriguing than your competitors.
But while these basics may stay consistent from year to year, the way we go about guaranteeing them changes. With new advancements in technology, Human Resource departments are constantly evolving.
Think of your search engine optimization strategy as a company.
An SEO strategy, just like a company, is made up of multiple pieces that work together to ensure a task gets done.
To move your company closer to achieving its mission, each department needs to pull their weight...
The competitors have entered the ring.
The match is on.
If you’re in the market for a backlink checker tool, you’ve probably already scoured search engine results and popular SEO blogs for options...
Imagine you’re back in college.
You’re in the library, preparing for a big test.
In front of you are pages and pages of notes, graphs, quizzes and textbooks that you need to sift through.
You only have a few hours until your test, and you need to remember your facts fast—but you’re not sure how to find the information you need to study...
Your digital marketing strategy is like a city street.
In order to get your customers from Point A to Point B, you need to provide them with the directions, information and resources they need to make it through their buyer’s journey.
However, to get them there as efficiently as possible, you need to ensure you’re creating the right marketing pathways.
Each piece of your marketing strategy should come together, creating a roadmap for your success...
Have you ever had a dead car battery?
No matter how hard you twist the key, your car just won’t get started.
Until it can get the jump start it needs, the car is stuck.
Unfortunately, dead car batteries happen all the time.
When you’re not paying close attention, you can make mistakes—and they can cost you.
Think of an unmonitored backlink strategy like a dead car battery...
Social media can be one of the most influential tools for connecting with your target audience. Because your social profiles act as a clear line of communication between you and your leads, customers, and clients, you can get feedback, start conversations, and share new insights quickly and easily.
However, to see success from your social profiles, you need to be actively engaged. If you're just starting out or you're trying to establish new connections on a social media account, you may find that it's harder to get noticed than you expected.
As a recruiter, it’s your job to get the best talent through your company’s front door.
However, when you’re recruiting the best of the best, you also need to be the best of the best.
Of course, becoming a great recruiter takes skill, practice, and intuition, but there are a number of habits and traits that you can adopt quickly to help you become a better HR professional for your company...
When it comes to improving your SEO strategy, you’d think search engines were still stuck in high school.
The more popular a website is, the more likely a search engine will recommend it to its users.
In order to get your content to the top of SERPs, you need to prove your worth...
It all starts with the job description.
As the first thing a job candidate will engage with when learning about your brand or position, the perfect job description is crucial for getting the right person to apply, but there’s a catch.
The job description you post should get potential candidates excited about the opportunity, your company, and what you can accomplish together, but shouldn’t be overloaded with information either. It’s a balancing act, but a rewarding one...
Imagine yourself at a party.
You’re standing in the middle of the room, having a conversation with a friend or family member. As you’re chatting about the weather, current events or the latest hilarious thing your toddler did this morning, someone you don’t know steps in.
“Click here for an awesome deal!” they yell in your face...
If you build it, they will come.
Well, that’s not entirely true for a website.
After you build it, there’s still work to do to attract those juicy views, clicks and conversions.
You’ve got to set the bait...
Do you ever wish you had a modern fairy godmother to take all of your email marketing troubles away?
As one of the best tools for companies to connect with target audience members, email marketing is important for just about any business. But in order to make lasting connections and get results, it takes a serious time commitment.
While we don’t know of any fairy godmothers willing to take over your email marketing responsibilities, we can fill you in on the next best thing—marketing automation...
High-quality content is the fuel that keeps your website going.
You’ll can’t just fill the tank one time. You have to keep refilling it along the way.
And you can’t settle for that regular stuff—a quality content marketing strategy demands premium, high-octane fuel.
The second your content quality dips, so will the success of your marketing.
And without regular input of quality fuel, everything’s going to shudder to a halt...
As a freelancer, you probably dream of the day that clients come to you asking for your help. While some freelance writers have already reached this stage in their career, many are still looking for the secret marketing recipe that puts their name in front of the right audience at the right time.
Sending pitches, cold-emailing, and asking for referrals from existing clients are all great ways to let the world know you're looking for work, but they do very little for helping clients find you...