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It all starts with the job description.
As the first thing a job candidate will engage with when learning about your brand or position, the perfect job description is crucial for getting the right person to apply, but there’s a catch.
The job description you post should get potential candidates excited about the opportunity, your company, and what you can accomplish together, but shouldn’t be overloaded with information either. It’s a balancing act, but a rewarding one. When you’ve clearly defined your expectations, needs, and preferences in the job posting, you can streamline your hiring process, eliminating unqualified applicants and focusing on those who fit the position best.
Finding this balance between providing enough information without overwhelming the applicant is tough – but crucial.
Imagine yourself at a party.
You’re standing in the middle of the room, having a conversation with a friend or family member. As you’re chatting about the weather, current events or the latest hilarious thing your toddler did this morning, someone you don’t know steps in.
“Click here for an awesome deal!” they yell in your face...
If you build it, they will come.
Well, that’s not entirely true for a website.
After you build it, there’s still work to do to attract those juicy views, clicks and conversions.
You’ve got to set the bait...
Do you ever wish you had a modern fairy godmother to take all of your email marketing troubles away?
As one of the best tools for companies to connect with target audience members, email marketing is important for just about any business. But in order to make lasting connections and get results, it takes a serious time commitment.
While we don’t know of any fairy godmothers willing to take over your email marketing responsibilities, we can fill you in on the next best thing—marketing automation...