5 Blogging Goals Your Small Business Should Make in 2017

5 Blogging Goals Your Small Business Should Make in 2017

With 2016 quickly coming to an end, just about every business owner is looking ahead to 2017. The new year brings new potential and a clean slate for growing our businesses and reaching our goals. 

There is a good chance you've already thought about what you would like to accomplish in the year ahead. You've created your marketing goals, your sales goals, and your budget. But have you thought about your blogging goals

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3 Questions to Ask Before Creating a Content Marketing Strategy

3 Questions to Ask Before Creating a Content Marketing Strategy

There is no doubt that we hope our marketing efforts will someday make us some money. In the age of traditional marketing, where commercials, flyers, and print advertisements were the way to sell products, we measured the return on our marketing investment in our sales. 

But somewhere along the way, customers caught on to our advertisements. They realized that brands may not have been completely genuine in the way they pushed their products... and they got annoyed. 

So, we marketers needed to find a new - different - way to sell our products. Introducing content marketing. 

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How to Use Your Blog to Get New Clients

How to Use Your Blog to Get New Clients

Whether you're a small business, a law firm, or a growing entrepreneur, you're probably looking for new ways to pull in clients. But traditional advertising can be expensive and rarely works the way we hope - especially if you're not selling a traditional product. 

If you provide an extremely specific service - such as legal counsel - your advertising efforts need to put your information right in front of your target audience at exactly the time they need you. Commercials, traditional ads, and newsletters rarely accomplish this. 

But with inbound marketing, including blogging, you can create content that is available whenever and wherever your ideal client needs it. 

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The Difference Between Blogging and Content Marketing

The Difference Between Blogging and Content Marketing

 

I'll be the first one to tell you that your business or law firm needs a blog. Having a well-maintained blog gives your company the opportunity to post new content, connect with your audience, and position yourself as an expert in your field. But just posting a new post each week isn't enough to really benefit from your blog. 

When we talk about blogging for businesses, we're actually talking about content marketing. 

But what exactly is content marketing and how does it differ from blogging

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4 Reasons Your Law Firm MUST Have a Blog

4 Reasons Your Law Firm MUST Have a Blog

There is no doubt that lawyers are busy people. So when it comes to running and maintaining a blog on an attorney website, it may seem like something that just isn't necessary. With so much to do, there just doesn't seem to be enough time for any "extras" - blogging included. 

But if you stop and look at all the benefits that blogging can bring, you may notice that blogging isn't an "extra" anymore. In fact, it is one of the most important parts of a marketing strategy for lawyers. 

Law firms that don't have a blog or who aren't blogging properly are actually missing out on potential clients and business. For lawyers - as well as just about any other professional out there - a well maintained blog is crucial for growth and success. 

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