10 Ways to Guarantee Your Blog Post is Ignored

10 Ways to Guarantee Your Blog Post is Ignored

Every blogger's nightmare is creating a post and having it go completely unnoticed. For business bloggers, an ignored post means you're not attracting leads who may someday turn into paying clients. 

If you find that you're constantly blogging only to have your posts go unnoticed and ignored, there is a good chance you're doing something wrong. 

But where are you messing up? 

Read More

What is the Point of Legal Blogging?

What is the Point of Legal Blogging?

If you're a lawyer, you probably know that no one is interested in what you do until they need to know what you do. While there are many people out there interested in understanding the law, most of your audience isn't going to read your blog because they're looking for entertainment. 

When a reader comes to a law firm's blog, they're looking for help. They may be considering hiring a lawyer or wondering if an attorney is necessary to solve their problems. They're hoping to find answers on how you and your firm can help them out of a difficult situation - not for entertaining reading to distract them during a slow work day. 

But if you're not going to have consistent readers to your blog, it may be difficult for you to see the benefit in posting new content multiple times a week. So, what is the point of legal blogging?

Read More

5 Blogging Goals Your Small Business Should Make in 2017

5 Blogging Goals Your Small Business Should Make in 2017

With 2016 quickly coming to an end, just about every business owner is looking ahead to 2017. The new year brings new potential and a clean slate for growing our businesses and reaching our goals. 

There is a good chance you've already thought about what you would like to accomplish in the year ahead. You've created your marketing goals, your sales goals, and your budget. But have you thought about your blogging goals

Read More

3 Questions to Ask Before Creating a Content Marketing Strategy

3 Questions to Ask Before Creating a Content Marketing Strategy

There is no doubt that we hope our marketing efforts will someday make us some money. In the age of traditional marketing, where commercials, flyers, and print advertisements were the way to sell products, we measured the return on our marketing investment in our sales. 

But somewhere along the way, customers caught on to our advertisements. They realized that brands may not have been completely genuine in the way they pushed their products... and they got annoyed. 

So, we marketers needed to find a new - different - way to sell our products. Introducing content marketing. 

Read More

How to Use Your Blog to Get New Clients

How to Use Your Blog to Get New Clients

Whether you're a small business, a law firm, or a growing entrepreneur, you're probably looking for new ways to pull in clients. But traditional advertising can be expensive and rarely works the way we hope - especially if you're not selling a traditional product. 

If you provide an extremely specific service - such as legal counsel - your advertising efforts need to put your information right in front of your target audience at exactly the time they need you. Commercials, traditional ads, and newsletters rarely accomplish this. 

But with inbound marketing, including blogging, you can create content that is available whenever and wherever your ideal client needs it. 

Read More