With 2016 quickly coming to an end, just about every business owner is looking ahead to 2017. The new year brings new potential and a clean slate for growing our businesses and reaching our goals.
There is a good chance you've already thought about what you would like to accomplish in the year ahead. You've created your marketing goals, your sales goals, and your budget. But have you thought about your blogging goals?
As a part of your marketing strategy, you will want to outline specific goals for your blogging and what you would like to accomplish with each post. But if you don't already have a blogging strategy, knowing what goals to have can be a bit difficult.
Luckily, I can help.
Blogging Goals Your Small Business Should Have in 2017
If you're ready to get serious about blogging in the new year, here are a few goals you may want to have for your small business.
1. Create a Consistent Posting Schedule
Businesses that aren't serious about their blogs tend to only post when they find the time. For many, that may only be once every couple of months. While some posts are better than no posts, not blogging consistently means that you aren't able to reap all the benefits of blogging.
Blogging can improve your SEO strategy, bring in loyal fans, and get new clients for your business - but only if you create and maintain a strong blog schedule. In 2017, make it one of your goals to post consistently throughout the week or month. Determine how often you would like to post new content and stick to it.
2. Write Longer Content
Your blog is a place to share information and make a deep connection with your audience. That can be difficult to do if you're only posting 200-word descriptions or insights. If you want to become truly valuable for your readers, you need to create longer content.
Make it a goal for 2017 to create longer content, even if it is just once a week. Uploading 2,000 or even 3,000-word guides can become incredibly valuable for your audience, prompting them to come back for more. Don't be afraid to get detailed in your blog posts!
3. Show Your Brand in Your Blog
Whether you're an entrepreneur, a small business owner, or even a law firm, you need to have a clearly defined brand. Your brand tells who you are, what audience you serve, and who you would like to do business with. However, for some professionals, a clear brand isn't always easy to show.
Blogging can be a great way to infuse some personality into a "boring" business. In 2017, use your blog to establish your brand and build trust with your readers and potential clients. The more you focus on showing your brand, the more success you will find from your blog.
4. Gain a Blog Following
We all want to have consistent readers to our page, but it can be difficult to create those connections - especially if you share content that doesn't pertain to everyone. But having repeat readers on your blog can mean repeat customers for your company. With a strong blog following, you can get more business, reach new readers, and expand your company.
Think about how many more readers you would like to get to your blog in 2017. Select a number or percentage goal that you can clearly measure.
5. Become an Industry Leader
Your main goal for blogging is to be seen as an expert in your industry. In addition to having your ideal client reading your posts, you also want to become a resource for your competition or individuals researching your industry.
Use 2017 to become an industry leader. Because blogging is a wonderful way to consistently share information and display your expertise, this kind of big-picture goal can fuel your blogging through the entire year.
Blogging relates to our business goals in many ways. As the foundation of any content marketing strategy, blogging can help you reach your marketing goals to push your business to reach new levels of success. If you want the assistance of a professional blogger in 2017, send me an email.