Every blogger's nightmare is creating a post and having it go completely unnoticed. For business bloggers, an ignored post means you're not attracting leads who may someday turn into paying clients.
If you find that you're constantly blogging only to have your posts go unnoticed and ignored, there is a good chance you're doing something wrong.
But where are you messing up?
Why isn't anyone reading your blogs?
There is no one way to find out why your blog posts are going ignored. In most cases, it's a combination of bad habits, faulty practices, or not really following through with the amount of marketing and outreach that you need.
But if you want to get more readers to your blog, you need to get to the bottom of why your readers are ignoring you.
If you're sick of readers skipping over your content in favor of another writer's, here are ten things you have to stop doing.
1. WRITING BORING HEADLINES.
The headline is the first thing your audience will read is your headline. If you're not writing headlines that grab attention, pull your audience in, and make them click on your link, you're not going to get the readers you're hoping for.
To bring more readers to your blog, you need to create headlines that stand out. CoSchedule has an awesome tool for grading your headlines.
2. NOT USING INTERESTING IMAGES.
We're a visual group of people, which means we're more drawn to images and videos than we are to words. Images help to tell the story of the content before ever reading what the content is about. By using interesting images that can grab attention more easily than a line of words, you can get more readers to your posts.
Images are particularly crucial for social media posts and outreach. In a sea of posts and content, your images are going to be what makes a potential reader stop scrolling through their timeline.
3. WRITING THE SAME CONTENT OVER AND OVER.
There is a lot of stuff on the internet. If you want your blog posts to get read, you need to break through the noise and get your content noticed. You can't do that if you're just ripping off content from other websites and competitors.
To boost your website traffic, create content that is unique to your audience. While adapting ideas from your competitors is okay, each post should have a new spin, perspective, or voice that makes it entirely unique.
4. ONLY WRITING ABOUT YOURSELF.
Your blog is your blog - but that doesn't mean you should write about you. While your audience wants to know who you are, what you can do, and what you value, you need to show that through the content you create - without outright saying "Hey! Look at me!"
If you're only writing about the things you do or the things you accomplish, you're not going to get the readership you're looking for. Instead, you need to create content that is interesting for your audience and connects your expertise in a helpful way.
5. HAVING GRAMMATICAL ERRORS.
Errors happen, but careless mistakes shouldn't. In a 1000-word post, there may be one or two grammatical errors you should have noticed. But if this only happens once in a while, your audience will probably forgive you.
But if you have so many errors that your content is difficult to read, you can bet your business that no one is going to try to uncover what you're attempting to say. If you have too many errors or misspellings, your readers are going to run away screaming.
6. NOT PROMOTING ON SOCIAL MEDIA.
We all like to think that our content is so great readers will come flooding to our page the second we hit "publish." While some blogs or businesses have created platforms that see this kind of loyalty, most blogs don't see that kind of dedication.
Most readers need a bit of a push to check out a blog post. Your social media platforms is the best place to promote your blogs without much effort, expense, or work. At the very least, you should be posting links to select content multiple times a week.
7. IGNORING SEO BEST PRACTICES.
Having a strong SEO strategy is one of the biggest ways to bring in new readers to your page. Through implementing SEO best practices into your blog creation, you can attract new website visitors through search engine searches.
SEO best practices include keyword research, site speed, keyword placement and more.
8. TALKING DOWN TO YOUR AUDIENCE.
While you may be the expert in your industry, no one wants to feel talked down to - especially by someone they're considering hiring. You should use your blog posts to discuss the way you can help your readers without trying to shove your expertise down their throats.
Use your blog posts to prove how helpful you can be without trying to make your audience feel stupid for not understanding. Avoid condescending tones and focus on being a friendly expert that is ready to help answer any questions they have.
9. HAVING NO PERSONALITY.
You may be sitting there thinking "How is a blog supposed to have personality?" That's a good question.
Your blog needs to reflect your brand and that voice you've created. When your blog posts have a bit of personality infused into them, you can better attract your target audience. Writing directly to the individuals you hope will read your posts will help them connect with your blog and continue coming back.
10. WRITING ABOUT TOO MANY TOPICS.
Many blog writers are under the impression that the more topics they cover, the more readers they will get to their site. While this can be true for large websites or platforms with multiple writers, having too many things going on can actually drive your audience away.
Focus the number of topics you write about on your blog to about four or five major groups. Within those topics, you can write about a variety of different things - but getting too far away from those designated areas can actually hurt the number of visitors coming to your page.
After going through this list, have you found that you're guilty of some of these practices? If so, don't worry. You've still got time to make some changes.
If you're looking for help creating a blog that can attract readers and clients, my professional blogging services can help you out. Feel free to send me an email to begin a dialogue.