The 4 Kinds of Content You Need to Include in Your Marketing Strategy

The 4 Kinds of Content You Need to Include in Your Marketing Strategy

Whether you realize it or not, content is at the center of each piece of your digital marketing strategy. From your traditional advertisements to your social media posts, the content that you push out determines whether or not it gets noticed – and whether or not your audience makes a purchase.

But each piece of content is not created the same. If you don’t know the purpose of the content you’re creating, then you’re not going to see the results you’re after.

Consider this – if you don’t care about the content you’re creating, why should your audience? 

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How Content Marketing Can Help Achieve Your Business Goals

How Content Marketing Can Help Achieve Your Business Goals

When it comes to marketing, every business owner wants to see results. 

They care about the numbers, the conversions, and the money that is going into their pockets. So when you can't directly express how content marketing translates into a set number, they don't want to hear it. 

They want to know what kind of return they can expect to see on their content marketing investment. Unfortunately, content marketing can make this difficult to measure.

Content marketing focuses on building relationships - not making an immediate sale.

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Why Content Marketing Isn't Going Anywhere

Why Content Marketing Isn't Going Anywhere

If Bill Gates's 1996 "Content is King" article was a person, it would be celebrating its birthday with a (legal) drink in hand - and probably a hangover. 

Twenty-one years ago, Bill Gates released an article talking about the importance of content in making money online. He stressed that the content put online would drive audiences and customers to spread awareness, connect with the brand, and make a purchase - just as it had in various forms in broadcast media. 

But how could Bill Gates see the value in content before blogs, social media, and business websites truly existed, especially when many business owners continue to ignore how content can revolutionize the way they do business? 

Because he knew people. 

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Building a Blog from Scratch: What Do You Need to Know?

Building a Blog from Scratch: What Do You Need to Know?

Blogging can be a difficult thing for companies to grasp. To many business owners, the blog section of a website just looks like a series of posts and pages that contain information, details, or overviews of the products and services the company provides. 

Unfortunately, this strategy to blogging usually doesn't bring many benefits or results to the company. 

There is actually a lot that goes into creating a blog and a blogging strategy. Whether you're a company just beginning to understand the importance of business blogging or you're about to launch a new website, you're probably wondering the appropriate way to build a blog from scratch. 

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Inbound Marketing vs. Content Marketing: Are They the Same?

Inbound Marketing vs. Content Marketing: Are They the Same?

There are many different kinds of marketing out there. When you're met with terms like "influencer marketing," "traditional marketing," "native marketing," and "social media marketing," it isn't too shocking that people are confused. 

While they may just seem like different names for the same thing, different kinds of marketing actually have different focuses, practices, and outcomes. When you're looking for a marketer to help improve your business success, you need to know the difference.

Two of the most commonly confused kinds of marketing are inbound marketing and content marketing.

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